Designers are trained problem solvers. Regardless of our area of focus (environments, product, UX, web, service, etc) we are taught that to effectively solve a problem, you have to go to the source to understand it. Design thinking is a human centered process that designers use to understand and solve complex problems. What is human centered? Human centered means that this process recognizes the end user as a valued partner in creating solutions. When the end user is included in each step of development, testing, and refinement, it dramatically increases your confidence that the solution is right. And when you are investing resources into an action plan, this confidence is critical.

At thinkshift we believe that the power of design thinking is in empathy. It relies on developing an authentic connection with the experience of those who know the challenge best, and from this point, starting a new conversation about what is possible. Design thinking strategies can be applied to so many different user experiences from retail establishments recognizing your frustration with waiting on line, to assessing new academic curriculum, to even solving the serious problem of knowing which night your favorite bartender is behind the counter.

Our blog is meant to offer perspective; from daily life observations to discoveries in our collaborations with clients; and cultivate awareness of better solutions for us all. Look for these blogs and more in the coming weeks.